About SUBARU
B2C | Mobile App
Client Brief
The MySubaru app makes owning your Subaru easy by connecting you to your vehicle with features like remote start*, remote unlock/lock, service scheduler**, digital service history, vehicle locator, and 24-hour roadside assistance.
Whether it's starting your vehicle from the comfort of your home, scheduling a service appointment, or locating your vehicle, the MySubaru app puts the power of your Subaru at your fingertips.
Improve User Experience and suggest bussiness value add-ons
Problem Statement
Challenges
Design a mobile application that facilitates communication between the vehicle's head unit and a mobile device. Users will be able to configure and monitor the majority of functions through the mobile app.
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Identifing Persona for a specific group of car segment
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Study on review and feedback from the user
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Conducting surveys
Design Process
Client workshop
During the workshop, I received a project briefing from clients, collecting essential requirements to initiate the project.
Personas Overview
Persona & Features
User Journey
User Flows
Visual Design
